Acquired in 2017, this legendary 20 room resort lost its luster and found itself struggling to compete in a more sophisticated market. HP Hospitality has designed an interior and exterior improvements that allows the property to be more competitive in the market with a completion date set for mid-2019. The resort will reposition to attract more upscale clients, still true to its historical roots with the addition of several more market segments. While under renovations, the property is still operating and is achieving a 25% increase in revenue, a generous lift in Average Daily Rate and sustainable occupancies. HP Hospitality is leading the branding, redevelopment, project management, renovations and daily management of what will become Islamorada’s most sought-after boutique hotel.